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Q169. The role of the project manager is to:
A. create Flash animations and user interfaces for Web applications.
B. develop Web sites and manage Web site resources.
C. create the blueprint for the site and plan the navigation.
D. evaluate available resources and create specifications.
Answer: D
Q170. Server and operating system vendors regularly update their software by offering security patches when new vulnerabilities are discovered. To keep your Web site and server safe, you should apply security patches:
A. after your system has been compromised.
B. after they have been standardized by the ISO.
C. during your next scheduled monthly maintenance session.
D. as soon as they are released and proven stable.
Answer: D
Q171. A local philanthropic organization with a well-developed mission, vision and set of values has never had a Web site. The organization has hired Manuel to design a site. The president and directors of the organization want the mission, vision and values included in the site. This information is expressed as several paragraphs of text. What suggestion should Manuel offer?
A. Rewrite the mission, vision and values as single, short phrases.
B. Provide a top-level link to a page containing the mission, vision and values information.
C. Suggest replacing the information with a company slogan.
D. Include the mission, vision and values in their entirety on the home page.
Answer: B
Q172. Which NAME attribute value of the <META>tag helps search engines locate your site by focusing on certain words?
A. META-WORD
B. KEYWORDS
C. <HEADER>
D. <CONTENT>
Answer: B
Q173. Kellee wants to determine which areas of her company's Web site attract visitors, and the frequency with which those areas are visited. Which of the following is the best way for her to determine these facts?
A. Monitor network traffic during peak hours.
B. Analyze the Web site server logs to measure page access.
C. Place a hit counter on each page of the Web site.
D. Call users and ask them which sections of the site they visit often.
Answer: B
Q174. Sara and her boss are discussing the characteristics for their company's e-commerce site. Sara's boss asks about storing the complex data that users enter for marketing purposes. Sara calls this required site characteristic what?
A. Database integration
B. Structured query language
C. Data analysis
D. Database purging
Answer: A
Q175. What is another name for the staging server?
A. Live server
B. Production server
C. Development server
D. Redundant server
Answer: C
Q176. Homer has been asked to create a monthly advertising message and send it by bulk e-mail to all e-mail addresses collected from customers who have purchased products from the company. What should Homer include in the bulk e-mail message to ensure customer privacy?
A. An opt-out option for recipients to stop receiving future advertising messages from the company
B. A section in which recipients can provide feedback about the company
C. The customer's e-mail address in the body of the message
D. An opt-in option to receive additional similar messages from related companies
Answer: A