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Q9. Which of the following site creation models would be most appropriate for a site needing easy administration and implementation as well as minimal business owner control?
A. Online instant storefront
B. Mid-level online instant storefront
C. Mid-level offline instant storefront
D. High-level offline instant storefront
Answer: A
Q10. Which of the following is an example of just-in-time (JIT) delivery?
A. Obtaining the product only after supplies have run out
B. Obtaining and developing items as customers demand the product
C. Storing the product in parts until customers demand the assembled product
D. Warehousing large amounts of assembled goods as customers demand the product
Answer: B
Q11. Which of the following site creation models would be most appropriate for a site needing customer relationship management (CRM) and personalization?
A. Online instant storefront
B. Mid-level online instant storefront
C. Mid-level offline instant storefront
D. High-level offline instant storefront
Answer: D
Q12. Jennifer placed a special product advertisement on the home page of her e-commerce site.
After one week, she reviewed her server logs to see how many visitors clicked the ad, completed the registration page and then entered credit card information to purchase the product. Jennifer's site path analysis is a review of:
A. good e-commerce advertising.
B. customer satisfaction surveys.
C. controlled-navigation click patterns. D. live usability testing and role playing.
Answer: C
Q13. Which of the following is the most effective strategy (as opposed to a tactic) for entering a new business market?
A. Hire a marketing team.
B. Target new customers.
C. Obtain customer referrals.
D. Contact an advertising agency.
Answer: B
Q14. Most e-commerce servers use a to connect to a relational database.
A. definition script
B. connection string
C. secure set identifier
D. Document Type Definition (DTD)
Answer: B
Q15. The purpose of a stress test is to determine:
A. whether visitors can reach the site.
B. whether more system RAM is necessary.
C. whether a more powerful CPU is necessary.
D. whether a performance bottleneck is present.
Answer: D
Q16. User-tracking services can provide data about site visitors. Which of the following types of data are collected by tracking services?
A. Operating system, browser type, domain
B. Operating system, third-party cookies, passwords
C. Operating system, browser type, third-party cookies
D. Operating system, demographic information, domain
Answer: A