Exam Code: 9A0-412 (Practice Exam Latest Test Questions VCE PDF)
Exam Name: Analytics Business Practitioner Exam
Certification Provider: Adobe
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New Adobe 9A0-412 Exam Dumps Collection (Question 4 - Question 13)

Question No: 4

An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "soul u201ccampaign_nameu201d query parameters. The u201csourceu201d query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with u201caff.u201d Affiliate traffic may NOT have a defined value for "campaign_name".

How should the analyst configure the processing rule so that any hits from affiliate traffic are added to the Affiliate marketing channel?

A. Hits where the u201csourceu201d query parameter starts with u201caffu201d and the u201ccampaign_nameu201d exists

B. Hits where the u201csourceu201d query parameter starts with u201caffu201d

C. Hits where the u201csourceu201d and u201ccampaign_nameu201d query parameters exists

D. Hits where the u201ccampaign_nameu201d query parameters starts with u201caffu201d

Answer: D



Question No: 5

Please answer the question using the segment in the exhibit.

Which statement is true regarding the segment if u201cvisitu201d was changed to u201chitu201d?

A. The segment population will decrease

B. The segment population will increase

C. The number of product views will be less than two

D. The number of product views will be greater than two

Answer: D



Question No: 6

An analyst needs to report on revenue, units, and orders by IP address. Which reporting tool should the analyst use to provide this data?

A. Reports

B. Report Builder

C. Data Warehouse

D. Workspace

Answer: B



Question No: 7

The analyst has been brought two separate reports that provide differing measurements of unique visitors. The reports were generated with Report These differing values are in the attached exhibit. Why are the unique visitors of the u201cTyped/Bookmarked" Referrer Type in the "Referrer Typesu201d report unique visitors of the u201cDirect" channel in the Last Touch Marketing Channel Report different?

A. The Referrer Types report only identifies visitors that have a referring URL

B. The Referrer Types report has the option to u201cOverride Last-Touch Channelu201d checked

C. The Marketing Channel report cannot be customized like the Referrer Types report

D. The Marketing Channel report does not use the same logic as the Referrer Types report

Answer: D



Question No: 8

The logic between the two containers changes from "Or" to 'And'. What is the result?

A. The number of orders stays the same segment population increases.

B. The segment population stays the same orders decreases

C. The number of orders increases.

D. The segment population decreases.

Answer: A



Question No: 9

The analystu2021s site, sets event 1 on all interactions and sets eVar1 with the name of these interactions at the same time.

The analyst needs to trend the interaction u201cdropdown clicksu201d and visits in the same report.

How can the analyst trend the interaction above (for u201cdropdown clicksu201d) with site-wide visits, in the same report?

A. Create a segment metric for event1, where eVar1u2021s value is u201cdropdown clicksu201d and use the Key Metrics report with the visits metric

B. Add u201cdropdown clicksu201d instances to the Key Metrics report along with visits

C. Trend the eVar1 report for u201cdropdown clicksu201d and then add visits to that eVar report

D. In a dashboard, trend instances of u201cdropdown clicksu201d in the same reportlet with the visits metric

Answer: B



Question No: 10

A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:

mpid: to identify the marketing agency partner afid: for affiliate ID

campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID

The marketing manager asks the analyst to provide an example URL that the team can replicate.

What is a valid landing page URL with appropriate values?

A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value

B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v

C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value

D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value

Answer: B



Question No: 11

An analyst needs to report on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed AND purchased within the same visit. Ins analyst reports on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed OR purchased within the same visit.

What is the result?

A. The reported number of page view stays the same

B. The reported number of page view decreases.

C. The reported number of visits increases.

D. The reported number of visits decreases

Answer: C



Question No: 12

Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in eVar1. The analyst warns to the number of orders that are occurring in the same session in which visitors search for "Watches for Him." by creating a segment. The exhibit show segment that the analyst has configured.

How will orders be reported with this segment applied to the u201cInternal Search Terms" report?

A. The segment will return no orders where a search was conducted in the same visit

B. The segment will return all orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

C. The segment will return all orders where a search was conducted in the same visit

D. The segment will return no orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place

Answer: B



Question No: 13

Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value of the codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:

\1. paid-search_non-branded-phrases_jeans

\2. social-media_brand-awareness_twitter

\3. display-advertising_brand-awareness.media-site

\4. affiliates_shipping-discounts_affiliate-network

What kind of classification rule should the analyst create?

A. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them

B. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification

C. A Regular Expression where the rule contains u201cbrand"

D. A Contains rule that matches two underscores, pulling out the value between them

Answer: A



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