How Many Questions Of AD0-E452 Simulations

NEW QUESTION 1
A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative. Which approach should the agency use to populate traits in Audience Manager?

• A. Actionable Log File
• B. Ad Server Macros
• C. URL Redirects
• D. Google Publisher Tag Destination

Answer: B

NEW QUESTION 2
A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.
Which approach should an architect select to meet the requirements?

• A. Include a login in the application, and share email and location with demographic data scraping company
• B. Include a login in the application and onboard third-party data via an onboarding partner
• C. Share customer name and listening habits with media company partners and request customer demographics
• D. Share customer email and preferences with record companies and request related demographics

Answer: D

NEW QUESTION 3
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client's IT organization has made the following digital Investments:
• Adobe Audience Manager, Analytics, and Target
• CMS, CRM, and email platforms from third parties
• An internally developed data store
Which approach should be used to meet the requirements?

• A. Onboard CRM data to data store Create audience segments in data store Share data store audiences with AAM, Target and their email platform
• B. Onboard Adobe Analytics data using third-party service Create segments in AAM Share audiences with Target and their email platform
• C. Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform
• D. Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform

Answer: D

NEW QUESTION 4
A customer wants to update a rule logic for a specific trait using APIs. Which method(s) should the architect use?

• A. POST /segments/validate
• B. PUT /traits/{sid} POST /traits/validate
• C. PUT /segments/{sid} POST /segments/validate
• D. POST /traits/validate

Answer: A

NEW QUESTION 5
A client plans to run a media program to target site visitors at a Demand Side Platform (DSP) that has Server-to-Server integration with Audience Manager.
• The size of audiences within AAM looks appropriate to launch the media program.
• The audience match rate between Audience Manager and the DSP is lower than expected.
• Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the client's website to increase the match rate.
Which Audience Manager call should an architect validate?

• A. ...demde
• B. net/first event
• C. ...demdex.net/ibs
• D. ...demdex.net/event
• E. ...demdex.net/dest

Answer: B

NEW QUESTION 6
After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert. Which two Audience Manager features should the architect recommend to meet the requirements? (Choose two.)

• A. Algorithmic Modeling
• B. Instant Cross-Device Suppression
• C. Audience Marketplace
• D. Audience Lab
• E. Profile Linking

Answer: AD

NEW QUESTION 7
Refer to the exhibit.

The AAM API tool being used is reporting a "Bad Request" response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.
What is the cause of the bad request response?

• A. The trait rule should be savings=="yes".
• B. API calls do not allow the use of _ as a character in the trait name.
• C. Onboarded traits cannot be created through an API tool.
• D. The trait rule should be "savings"="yes".

Answer: A

NEW QUESTION 8
A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources.
• The Customer ID is synched with Data Source ID: 432145.
• The Latin America Business Practitioner has access to Data Source ID: 761432.
• Adobe Experience Cloud ID is enabled.
• The files are split by each region.
Which design should the architect select to meet these requirements?

• A. Use 761432 as the DPID and 432145 as the TDPID in the file name
• B. Add a column in the file for Data Source 761432
• C. Use 761432 as the DPID in the file name
• D. Use 432145 as the DPID and 761432 as the TDPID in the file name

Answer: A

NEW QUESTION 9
A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:
• The client has a large current customer base.
• Fifty percent of current customers have logged in on the client's website or mobile app in the past 6 months.
• The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.
• Irrespective of website visitors' login status, the client wants to identify whether the website visitor is a current customer.
• The client wants opportunities to identify current customers across devices. Which recommendation should a solution architect make to the client?

• A. Onboard current customer data through match partner and Natural Match
• B. Onboard third-party data via Audience Marketplace
• C. Onboard current customer data through mobile app match partner
• D. Onboard current customer data through either match partner or Natural Match

Answer: C

NEW QUESTION 10
An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.
Which recommendation should an architect make to the client?

• A. Suggest sharing audiences via Customer Data Feed
• B. Suggest sharing audiences via Profiles & Audiences
• C. Suggest sharing audiences via Sever to Server type destination
• D. Suggest sharing audiences via Cookie type destination

Answer: D

NEW QUESTION 11
A client wants to do off-site media suppression across all of a user's devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client's website in the My Account section.
Which Profile Merge rule should the architect select to meet these requirements?

• A. Current Authenticated + No Device
• B. Last Authenticated + Current Device
• C. Current Authenticated + Profile Link
• D. No Authenticated + Adobe Co-op

Answer: C

NEW QUESTION 12
A media client wants to increase returning customers. The client currently tracks and understands its visitors' web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.
Which onboarding approach should the architect recommend?

• A. Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding
• B. Onboard Google Analytics data into Adobe Audience Manager using CSV files
• C. Onboard offline CRM data into Adobe Audience Manager using client-side DIL
• D. Onboard Google Analytics data into Adobe Audience Manager using client-side DIL

Answer: D

NEW QUESTION 13
An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.
Which three technologies should inform the architect's recommendation to the client? (Choose three.)

• A. Customer Relationship Management (CRM) system
• B. Analytics solution
• C. Demand-Side Platform
• D. Experience Cloud Visitor ID Service
• E. Tag Management solution
• F. Identity Resolution Service

Answer: BDE

NEW QUESTION 14
Which two features must be implemented for server-side forwarding? (Choose two.)

• A. Visitor ID Service
• B. Audience Management Module
• C. Asynchronous Destination IFramt
• D. DIL.create function
• E. Declared ID synchronization

Answer: AB

NEW QUESTION 15
A client licenses the following tools:
• Adobe Analytics for web analytics
• Audience Manager for audience management and activation
• Adobe Campaign for email campaign management
• Adobe Competitor's platform for website personalization
The competitor's platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor's platform.
Which two actions are required to establish the integration successfully? (Choose two.)

• A. Ensure API call to AAM includes ".../ibs?d_stuff=1&d_dst=1&d_rtbd=json&d_cb= [callback_funclion]"
• B. Set up URL Type destination in Audience Manager
• C. Set up Cookie Type destination in Audience Manager
• D. Ensure API call to AAM includes ".../event?d_stuff=1&d_dst=1&d_rtbd=json&d_cb: [callback_function]"
• E. Set up Server to Server Type destination in Audience Manager

Answer: A

NEW QUESTION 16
A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

• A. Last purchase date
• B. Device type
• C. Membership level
• D. Email Permission
• E. Cart abandon
• F. Visited product page

Answer: ABD

NEW QUESTION 17
A banking client recently hired a new product manager to run one of its credit card products. There has been a decline in recent years on card spend with this card product, and customer survey data shows that the customer base for the card is changing. Older customers are using it less or not at all as they retire, while 20- and 30- year olds think the card is trendy and are proud to qualify to use it.
The new manager wants to grow the card's user base by finding more of these younger customers.
Which AAM capability should the architect recommend to help the marketer achieve that goal?

• A. Look-alike modeling based on 54- to 65-year old current customers
• B. Cross-channel segmentation for 20- to 30-year old current customers
• C. Cross-channel segmentation for 54- to 65-year old current customers
• D. Look-alike modeling based on 20- to 30-year old current customers

Answer: D

NEW QUESTION 18
A telecommunications company is celebrating its 50 year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form date of their first contract.
How should an architect recommend incorporating this data into Audience Manager?

• A. • Extract the month and year from the CRM system• Create a trait for number of years since initial contract date
• B. • Extract year and month from the CRM system• Create a trait for each month (1 -12) and each year and combine into a segment
• C. • Extract the year from the CRM system• Create a trait for each 5 year range they have been a customer
• D. • Extract the year from the CRM system• Create a trait for each calendar year that the company has been in business

Answer: C

NEW QUESTION 19
A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
• Website visitors are qualifying for segments based on first-party CRM data
• They are not qualifying based on real-time site behavior
• The Target test is properly configured to use the correct audiences
Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

• A. Experience Cloud Debugger
• B. Target Mbox Debug
• C. AAM Visitor Profile Viewer
• D. AEM Content Services

Answer: C

NEW QUESTION 20
An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog. Which AAM capability should be recommended to help expand the customer base for this new product?

• A. Look-alike modeling
• B. Audience Lab
• C. CRM Data Onboarding
• D. Media suppression

Answer: A

NEW QUESTION 21
Which three elements are part of the Customer Data Feed? (Choose three.)

• A. Geo-Code
• B. Unrealized Traits
• C. Device
• D. IP Address
• E. Event Time
• F. GCDevice

Answer: CDE

NEW QUESTION 22
A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.
Which approach should an architect recommend to meet these requirements?

• A. Contact Adobe consultant to transfer data
• B. Extract and upload to SFTP approach
• C. Server-to-Server Destination approach
• D. URL Type Destination approach

Answer: B

NEW QUESTION 23
A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?

• A. .split
• B. .csv
• C. .overwrite
• D. .sync

Answer: D

NEW QUESTION 24
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