Top Tips Of Leading Marketing-Cloud-Email-Specialist Exam Prep

NEW QUESTION 1
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

• A. Create dynamic rules based on customers’ preferences in order to send specific content.
• B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
• C. Send customers one email per preference choice to ensure customers receive what they want.
• D. Create emails to include all preference options so that customers don’t miss any content.

Answer: AB

NEW QUESTION 2
Northern Trail Outfitters' marketing team includes the nearest store tocustomers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

• A. Create an automation to begin when Information changes on astore object using a workflow rule.
• B. Create a scheduled automation to import the file on a recurring basis with store information.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
• D. Createa file drop automation to initiate when the store's data extension is updated via import.

Answer: C

NEW QUESTION 3
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

• A. SQL Query Activity
• B. Filter Activity
• C. Group Refresh
• D. File Transfer Activity

Answer: A

NEW QUESTION 4
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

• A. Link Help Text
• B. Link Conversion Tracking
• C. Link Tooltip
• D. Link Tracking Alias

Answer: C

NEW QUESTION 5
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number offiltered audience that are related for sending?

• A. SQL query activities
• B. Data filter
• C. Filter activity
• D. Filtered group

Answer: C

NEW QUESTION 6
What are the key ways to improve email deliverability in emailmarketing? (Choose 4)

• A. Use double Opt-in to avoid getting blacklisted.
• B. Maintain a consistent "From Name"
• C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
• D. Consider Subscriber engagement....send only to most engaged subscribers.
• E. Email sign-up on website.
• F. Use email templates

Answer: ABCD

NEW QUESTION 7
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

• A. 5 business days
• B. 30 calendar days
• C. 10 business days
• D. 24 hours

Answer: C

NEW QUESTION 8
What is a capability of a data relationship?

• A. Join three or more data extensions together to create a filtered data extension
• B. Join a list and a data extension to filter the combineddata
• C. Join data extensions together to create one combined data extension
• D. Join data extensions to filter or segment the fields from data extensions

Answer: D

NEW QUESTION 9
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gearpreference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

• A. Create a test list with all possible content variations and send test emails to that list.
• B. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
• C. Create a test data extension with all possible content variations and send a test email to that data extension.
• D. Create an automation with asend activity that deploys test emails to a test data extension.

Answer: C

NEW QUESTION 10
Northern TrailOutfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trialends. Which tool is recommended for this scenario?

• A. Playbooks/Journey builder
• B. Guided Send
• C. Triggered Emails
• D. Automation Studio

Answer: D

NEW QUESTION 11
Where can a marketer see the performance summary of a recent email send?

• A. Summary tab
• B. Job Links tab within Tracking
• C. Overview Tab within Tracking
• D. Send Performance Tab

Answer: C

NEW QUESTION 12
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?

• A. Filtered Publication List
• B. Data Filter
• C. Filtered Data Extension
• D. Measure

Answer: C

NEW QUESTION 13
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

• A. Attribute, Value, Operator,Content
• B. Lists, Value, Operator, Images
• C. Preferences, Value, Operator, Lists
• D. Customers, Value, Operator, Content

Answer: A

NEW QUESTION 14
Which one in NOT an offline tactic for capture email addresses?

• A. Inbound Sales calls
• B. Acquiring email for loyalty programs in store
• C. Request email duringcheckout
• D. Surveys at the counter
• E. Acquisition associated with a receipt or ticket delivery

Answer: D

NEW QUESTION 15
Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importingsubscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

• A. Make the First Name and Last name columns Primary Keys
• B. Ensure the Nullable property is unchecked for the First Name and LastName columns
• C. Check the Nullable property for the First Name and Last Name columns
• D. Set up a default value for the column

Answer: B

NEW QUESTION 16
A team wants toimport a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

• A. Choose the appropriate date format.
• B. Name the new import definition.
• C. Map the attributes in the file.
• D. Select the delimiting character.

Answer: C

NEW QUESTION 17
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action.The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customerstill has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants toautomate sending the emails. Which process could the bank use?

• A. Use Query Activities
• B. Use Drag and Drop Segmentation to create data filters
• C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and useFilter activities
• D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities

Answer: CD

NEW QUESTION 18
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

• A. SQL Query activity
• B. Data Extract activity
• C. Filter activity
• D. Segment activity

Answer: AC

NEW QUESTION 19
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