How Many Questions Of Marketing-Cloud-Email-Specialist Free Practice Questions

NEW QUESTION 1
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

• A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
• B. Choose data extension of contacts, and then choose tosend "Based on Recipient Test Data Extension."
• C. Create a Test data extension that contains the five content variations the two team members need to validate.
• D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

Answer: B

NEW QUESTION 2
Which three content blocks do you need to create using AMPscript to enable personalization?

• A. First Name, Introduction, Conclusion
• B. Full Name, Introduction, Conclusion
• C. Greeting, First Name, LastName
• D. Greeting, Introduction, Conclusion

Answer: D

NEW QUESTION 3
A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

• A. Email Send Wizard
• B. User-initiated email message
• C. Email templates
• D. HTML Paste

Answer: CD

NEW QUESTION 4
Which action will the Validate tool complete when initiated?

• A. Ensure subscribers have not unsubscribed or are undeliverable
• B. Confirm that each content area specified in the dynamic content rules exists
• C. Identify phrases like "click here" or "Free!" that could be marked as spam
• D. Ensure subscribers status at the time of send is Subscribed or Bounced

Answer: B

NEW QUESTION 5
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers

• A. Exclude old or inactive email addresses.
• B. Ensure the spam complaint rate is between 1% and 3%.
• C. Purchase lists from companies that guarantee users have opted in.
• D. Encourage subscribers to add the company's sending domain to their contacts.
• E. Authenticate email sending to distinguish it from spammers.

Answer: ADE

NEW QUESTION 6
Select three (3) best practices for interacting with potential and active subscribers?

• A. Follow the CAN SPAM Law
• B. Always make email opt in required
• C. Makeunsubscribing easy
• D. Make unsubscribing easy, no more than 4 clicks
• E. Only use the email address offered

Answer: ACE

NEW QUESTION 7
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

• A. Delivery Profile
• B. Send Definition
• C. Send Classification
• D. Sender Profile

Answer: A

NEW QUESTION 8
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

• A. Click Through Rates
• B. List Growth Rates
• C. Influenced Revenue
• D. Bounce Rate

Answer: A

NEW QUESTION 9
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

• A. Email templates
• B. Preference Management
• C. Portfolio
• D. Data Extensions

Answer: A

NEW QUESTION 10
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

• A. Profile Center URL
• B. Company Website URL
• C. Physical Mailing Address
• D. Terms and Conditions Policy

Answer: AC

NEW QUESTION 11
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

• A. Subscribers who have opened an email in the past 30 days.
• B. Subscribers within a 30-mile radius of a zip code.
• C. Subscribers who have submitted spam complaints in the last week.
• D. Subscribers who have not clicked in the past three months.

Answer: AD

NEW QUESTION 12
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is"File Not Found."
Which two steps should resolve the issue? Choose 2 answers

• A. Use the Import Wizard to point to rename the file on the FTP.
• B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
• C. Ensure the name of the file in the Import Activity matches the file name on the FTP.
• D. Change the file format from "comma separated value" to "tab delimited."

Answer: BC

NEW QUESTION 13
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

• A. Data Extract Activity Interaction
• B. Import Subscriber Wizard
• C. Import Activity Interaction
• D. Manual Data Filter Refresh

Answer: B

NEW QUESTION 14
After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?

• A. Contact Builder > Contacts Configuration
• B. Email Studio > All Subscribers
• C. Administration > Contacts
• D. Contact Builder > All Contacts

Answer: A

NEW QUESTION 15
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

• A. Envelope content
• B. Footer
• C. Email body
• D. Link Content

Answer: A

NEW QUESTION 16
Northern Trail Outfitters (NTO) is currently sending out a single welcomeemail when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

• A. A series of A/B tests to determine the number of emails.
• B. Automation Studio with three separate Welcome automations.
• C. Journey Builder using a Random Split with three branches.
• D. Journey Builder using a Decision Split with three branches.

Answer: C

NEW QUESTION 17
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? Choose 2 answers

• A. Split the audience equally and configure a holdback population for a control.
• B. Split the audience equally and automatically choose the winning path based on Open Rate.
• C. Split the audience equally and wait at least seven days to select a winner.
• D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

Answer: BD

NEW QUESTION 18
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

• A. Shared Data Extension Permissions
• B. Date/Time Range for Access
• C. Data Extension Sharing Rules
• D. Manage Data Extension Policies

Answer: A

NEW QUESTION 19
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