Top Tips Of Up To The Minute Marketing-Cloud-Email-Specialist Real Exam

NEW QUESTION 1
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How cansegmentation with this scenario be accomplished?

• A. Data Extract Activity
• B. Audience Builder
• C. Drag and Drop Segmentation
• D. Profile Attributes

Answer: B

NEW QUESTION 2
Which statement regarding editing an email template is true? (Choose 2) *****

• A. Updating an email to reflect changes made in its template can be done in the email properties
• B. Changes to a template cannot be made once it is saved in the application
• C. Changes to a template are automatically inherited in emails built from that template
• D. A template does not automatically affect emails created from that template

Answer: BD

NEW QUESTION 3
Which segment can be manually refreshed under Actions? (Choose 2)

• A. Random Group
• B. Filtered Data Extension
• C. Standard Data Extension populated by a Query
• D. Filtered Group

Answer: BD

NEW QUESTION 4
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails. What best practice should NTO employ?

• A. Use one file type for all images in the email.
• B. Keep total weight with images at 800KB or lower.
• C. Increase DPI and file size for image display.
• D. Rely on image-only emails to engage subscribers

Answer: B

NEW QUESTION 5
What is a true statement about Subscriber Key? (Choose 3)

• A. SubscriberKey allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
• B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
• C. SubscriberKey and Primary Key are interchangeable terms
• D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
• E. Subscriber Key determines what update types will be available when importing data

Answer: ABD

NEW QUESTION 6
Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes
What Approval Workflow should be used for this requirement?

• A. Custom Workflow
• B. Multi-Team Workflow
• C. Two-Step Workflow
• D. Standard Workflow

Answer: B

NEW QUESTION 7
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

• A. Build email templates with HTML Paste
• B. Ensure the email renders well in mobile apps
• C. Include an unsubscribe button
• D. Segmentthe email's target audience
• E. Included personalization and dynamic content

Answer: ABE

NEW QUESTION 8
A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.
Which results file format is available for selection when generating this report?

• A. Data File (.csv)
• B. Image File (.jpg)
• C. Word Document (.docx)
• D. Compressed File (.tar.gz)

Answer: A

NEW QUESTION 9
Whichis a fundamental component of coding responsive emails?

• A. CSS3 @media Queries
• B. Span Tags
• C. SQL Queries
• D. Anchor Tags

Answer: A

NEW QUESTION 10
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA?Choose two answers.

• A. select the user clicks the overview tab in the inbox activity section
• B. select the URL id for the URL or tracking the alias from the job links tab.
• C. select the click activity bar chart from the email overview of the click activitytab
• D. select the URL or tracking alias from the link view tab of the click activity tab.

Answer: AD

NEW QUESTION 11
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

• A. File Drop Starting Source in Automation Studio
• B. Import Activity in Automation Studio
• C. File Drop Entry Source in journey Builder
• D. Transactional Send in Journey Builder

Answer: B

NEW QUESTION 12
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

• A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
• B. The subscriber is automatically unsubscribedfrom All Subscribers at the enterprise level
• C. The subscriber is automatically unsubscribed from the business unit from which the send originated
• D. The subscriber is automatically unsubscribed from the list from which the send originated

Answer: A

NEW QUESTION 13
What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

• A. Data Table
• B. Data Extension
• C. Data List
• D. List
• E. Subscriber Table

Answer: B

NEW QUESTION 14
A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?

• A. Triggered Send
• B. Send Email
• C. Automated Send
• D. Template Send

Answer: B

NEW QUESTION 15
Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.
What feature should be used to manage their opt-out strategy?

• A. Shared Data Extensions
• B. Shared Portfolio Items
• C. Shared Emails
• D. Shared Publication Lists

Answer: D

NEW QUESTION 16
What is a purpose of marking an attribute as hidden?

• A. The attribute is not available for CAN-SPAM compliance
• B. The attribute is not available to store data
• C. The attribute is not available to other users in the account
• D. The attribute is not available to subscribers on the Profile Center

Answer: D

NEW QUESTION 17
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

• A. Email Address
• B. Loyalty Member Status
• C. Loyalty Member ID
• D. Full Name

Answer: C

NEW QUESTION 18
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance itsemail viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

• A. Web Paste
• B. Text only
• C. Template Based
• D. HTML Paste

Answer: D

NEW QUESTION 19
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